Talladega Superspeedway is NASCAR's longest oval track at 2.66 miles. For a track that size, which has a peak capacity of roughly 175,000 spectators, it's quite fitting that it has a large onsite display via SprintVision, With the help of (n+1), the display gave onsite participants the ability to interact with the race environment in a manner that augmented the race day experience. Using Instagram and Twitter, fans could direct their social media presence toward the 39' x 80' board that featured Enhanced SprintVision by using a variety of race specific hashtags. The dynamic Social Media Publishing application allowed for the production to easily incorporate the fans' unique perspective. Race participants were constantly flooding the queue with images of their Tweets or Instagram posts on the big screen, connecting them to the race like never before.